While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company? News media organisations have struggled to grow their revenue over the past decade, with the Internet putting a major dent in print advertising revenue and …
Why sales enablement strategy + technology = increased ad revenue Read More »
Image is everything in advertising — and that might be even more true for digital, where it’s almost too easy for consumers’ eyes to skim past ads. Believe it or not, image is also important to the software necessary for serving those ads, as failing to meet certain creative standards may actually prevent ads from …
How the SMB/Local Advertising Community Can Avoid ‘Bad Ads’ Read More »
Most SMB advertisers won’t be immediately leveraging the technology unveiled recently at CES in Las Vegas, but that doesn’t mean they can’t tap into the excitement that the show generates with consumers and businesses alike. CES is no longer simply a show about TVs, cars and cell phone cases — it now represents the best …
How the Tech Emerging From CES Could Impact Local Advertisers Read More »
LSA asked industry leaders and experts what they predict 2016 will hold for location-based marketing, advertising and commerce. There are 24 responses in a presentation that can inform your marketing and keep you ahead of the trends: LSA 2016 Predictions. Related Stories AffinityX Fully Integrates with Advisr, Offering Marketers a Complete Workflow Solution By Aff1n1tyXStag3 | …
By Larissa Faw Amod Dani is switching from working directly with clients to working behind the scenes as the first global creative director at marketing and creative services company AffinityX. AffinityX isn’t an agency in the traditional sense. The company handles creative design and ad production for other companies that serve small and mid-size businesses (SMBs). …
Publicis Creative Amod Dani Jumps To White Label Provider AffinityX Read More »
Award Winning Creative to Oversee Creative for millions of SMBs Served by AffinityX’s Partners Chicago – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), today announced that it has named Amod Dani as its first Global Creative Director. As the Vice President, Creative, Dani …
AffinityX Appoints Amod Dani as First Global Creative Director Read More »
Suite of Ad Tools Allows Companies That Serve SMBs to Quickly Generate Sustainable Digital Revenue Chicago — September 29 2015 — In today’s increasingly internet-connected world, every brand that wants to grow its business needs a digital marketing presence. Audience targeting, mobile advertising, compelling websites and dynamic creative play a huge role in helping businesses …
Lynn Tornabene In the U.S., programmatic ad spending topped $10 billion in 2014 and is set to double by 2016. While the first wave of adoption was all about big national brands, the benefits for local small and medium businesses (SMB) are perhaps even more compelling. What local business wouldn’t like to build their brand …
How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising Read More »
At this moment, the advertising opportunities for small and midsize businesses (SMB) are simultaneously more wide-open and more complicated than ever before. The Internet allows SMBs to go head-to-head with major national advertisers to find consumers, while new technology like mobile devices and tablets offer even more potential consumer touch points. Navigating these layers of …
What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers? Read More »
AffinityX, the leading provider of white-label creative and marketing services for companies that serve SMBs, today announced that it has named Tymothe Meskel the Director of Programmatic Sales. In the new role, Tymothe is responsible for demonstrating how media organizations can offer end-to-end programmatic advertising programs to their SMB advertiser clients for sustained advertising revenue …
AffinityX Appoints Tymothe Meskel Director of Programmatic Sales Read More »