News

Today the Kentucky Broadcasters Association (KBA), which unites public and commercial radio and television stations across Kentucky, and AffinityX, the white label creative and marketing services partner behind the biggest names in local marketing, announced a partnership to bring additional digital revenue opportunities to KBA’s member stations. Through the partnership, the Kentucky Broadcasters Association will …

The Kentucky Broadcasters Association and AffinityX Announce Partnership to Offer Digital Solutions to Member Stations Read More »

CHICAGO, IL – October 30 2017 — AffinityX the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs) and other local marketers, is pleased to announce that its parent company, Ayala, has been named to Forbes magazine’s first-ever Global 2000 list of the World’s Best Employers. Ayala is ranked as the 18th best …

AffinityX Parent Company Ayala Makes Forbes 2000 List of World's Best Employers Read More »

CHICAGO, IL – October 30 2017 — AffinityX the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs) and other local marketers, is pleased to announce that its parent company, Ayala, has been named to Forbes magazine’s first-ever Global 2000 list of the World’s Best Employers. Ayala is ranked as the 18th best …

AffinityX Parent Company Ayala Makes Forbes 2000 List of World’s Best Employers Read More »

Facebook and Twitter are immensely popular with SMBs. In September, eMarketer published findings that they were the two most popular marketing channels for SMBs, with 80% of respondents to a survey saying they used Facebook and 51% using Twitter. The same poll found that the use of newspapers (17%) and television (10%) is flagging among SMBs. Meanwhile, …

Video Offers SMBs Opportunity Outside of Social Read More »

Agencies are an integral part of the advertising industry, responsible for helping bring clients’ creative ideas to life and then acquiring the media to put those messages in front of consumers. Historically, agencies have adapted with the shifts in media consumption, moving from print to TV and beyond. But with digital media advancing so rapidly …

Acquiring Digital Capabilities Is Easier Than Ever for Agencies Read More »

Apple has earned the ire of advertisers lately with its plans to alter the cookie policy for its Safari browser on mobile. The main change is that Apple will delete all cookie data after 24 hours, where in the past marketers and ad tech providers could access cookie data for 30 days. Six major advertising …

What Does Apple’s Advertising Uproar Mean to SMBs? Read More »

Advertising and marketing software continues to revolutionize the way that brands deliver their messages to consumers. As digital media has altered the way that consumers consume content, it has made this software all the more important, which has attracted investment and Wall Street attention. Across many industries, the influx of software has removed middlemen from the …

Agencies Can Serve SMBs Without Fear of Technology Replacing Them Read More »

Dramatic shifts in media consumption have changed the channels through which SMBs can interact with both their existing customers and prospects. Print, TV, radio and out-of-home are still viable, but digital has altered the reach and targeting capabilities for advertisers of all sizes. While digital is firmly established, it continues to evolve at a fast …

As Technology Advances, SMB Issues Remain Static Read More »

The rise of technology has democratized the advertising landscape. Agencies no longer need to be among the largest holding companies to have global reach and cutting-edge capabilities. As The Drum recently pointed out, big brands are very interested in handing their budgets over to smaller agencies these days, given that these firms often have the same …

The Growing Opportunity for Small Agencies Read More »