Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all …
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The key takeaway from SXSW Interactive 2015 is the story is still what matters. PBS identifies seven takeaways from their time in Austin, but there’s one that acts as a common thread throughout: “Story, story, story.” It’s the perfect reminder that for all the bells and whistles that technology offers, it’s the story — told through the creative …
Prospective customers are just around the corner for many small businesses, and mobile can bring them in the front door. During a recent “Digital Front Door” webinar, Borrell and Netserve stressed that the world has changed for retailers. “The Main Street location is no longer the front door to businesses,” according to the webinar. “Rather, the front …
Affinity Express’s parent company Ayala received the 19th Annual IMD-Lombard Odier Global Family Business Award in a ceremony in Dubai on Oct. 16. With this recognition, Ayala joins the ranks of international brands such as S.C. Johnson, Hermes, Merck, Barilla, and LEGO, all of which have been recognized by the Family Business Network International. “This …
The “agency model” and the managed services associated with it are no longer confined to traditional ad agencies and holding companies. Companies across several different verticals are finding that they can grow revenue by offering services that benefit the growing SMB marketplace. This is a market that has a variety of needs, including logo creation, …