When you think of local businesses that advertise heavily, a few specific industries are likely to spring to mind. There’s automotive, retail and real estate, which are all traditionally big spenders that work very closely with local media partners to reach regional audiences. Lately, these verticals have altered the way that they identify and target …
Pay Attention: Vertical Marketers Are Rewriting Local Advertising Read More »
The internet has revolutionized holiday shopping. No longer are consumers confined by their nearest physical retail stores; nor are they restricted to items that are in stock. Now consumers can research and buy items without leaving their homes, which is a great relief to those who hate long lines and in-store madness during the holiday …
Many SMBs understand the value of advertising on Facebook, as it provides them access to a massive audience and targeting tools to ensure they reach desirable, qualified customers. But the recent revelation that Facebook was inaccurately measuring the average time users spent watching videos is sure to raise an eyebrow among advertisers. If Facebook failed to provide …
Franchises: The Sophisticated and Loyal SMB Client Read More »
Ever since our last blog post on ad blocking in November 2015, the practice has continued to bedevil digital marketers and publishers and today shows no signs of stopping. According to a recent report from eMarketer, the number of people using ad blockers in the U.S. will climb from 69.8 million in 2016 to 86.6 million next year, …
Is it Finally Time For SMBs To Worry About the Rise of Ad Blocking? Read More »
Facebook’s latest earnings — more than $2 billion in the second quarter — show that it’s a dominant player in online advertising. The size and scale of Facebook make the channel a natural destination for advertisers of all sizes and, indeed, Facebook is actively courting SMBs who may not already advertise online. It’s great that online advertising is getting easier …
ack-to-school season is just about over, with parents finishing up purchases of new clothes and supplies for their classroom-bound kids. While consumers are looking at the present, smart marketers know that success comes from planning ahead. If SMBs’ main selling season is back-to-school, then unfortunately they missed it. Now marketers of all sizes, from the …
It’s Time to Start Planning Holiday Marketing Efforts Read More »
The annual Cannes Lions International Festival of Creativity was held June 18-25, drawing global advertisers, agencies, celebrities and tech companies to honor the very best in advertising, creativity and media. A total of 26 Grand Prix awards were presented to winners, highlighting eye-catching and engaging creative across several media. One big story from this year’s festival was …
Cannes Takeaway: Digital is Fueling Ad Creativity Evolution Read More »
How many VC-backed companies can sustain growth at such a high cost of sales? That’s the question recently posed in an interesting MediaPost commentary by Kelly Wenzel, the CMO of Centro, a digital advertising software provider and DSP. As Wenzel points out, it’s quite difficult for the advertising technology industry to continue to scale. This illustrates a need …
Advertising service providers face a huge challenge when it comes to recruiting new SMB customers in a highly competitive market. But new customers represent only part of the revenue challenge. In truth, advertiser retention is a major issue for all who serve SMBs. The good news is that while this churn can not be prevented, …
Churn Remains a Problem, But Solutions Arise for SMB Service Providers Read More »
Newspapers have struggled for years with declining ad sales, but expectations of continued growth at the local level, coupled with the ability to easily offer digital advertising services, represent a clear path to turn around those losses. In a recent speech at the Key Executives Mega-Conference, media analyst Gordon Borrell called newspapers “marketing powerhouses,” noting that his …
Now is the Time for Newspapers to Lead SMBs into Digital Advertising Read More »