Blogs

Developing a New Revenue Stream to Support Your Existing Solutions By Marketing / January 17, 2023 Digital transformation is top of mind for many agencies and media publishers as consumer trends continue to shift and digital advertising technologies expand. Over the past few years, publishers across the globe have been under increasing pressure to find …

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Get Hiring! Recruitment Marketing Strategies that WORK By Marketing / January 6, 2023 Recruitment marketing is a vital part of any successful company’s hiring process. It enables employers to attract and engage talented candidates while building their employer brand. In today’s competitive job market, organizations are increasingly turning to recruitment marketing to identify and attract …

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Top Marketing Trends You Need to Prepare for 2023 By Marketing / December 27, 2022 The Evolution of “Marketing” The definition of what we consider “marketing” seems to be constantly evolving. In today’s terms, marketing has moved beyond just branding and advertising to encompass nearly everything a business does in the public eye, the most …

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Boost Customer Engagement with Conversation Automation By Marketing / December 17, 2022 Consumers spend just 6.5+ hours online each day and expect nearly instantaneous responses when interacting with a business Nearly 22% of calls made to businesses go unanswered, leaving consumers with a bad experience Many business marketing strategies leave potential leads and consumer interaction …

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Shatter Your Automotive Sales Ceiling with Dynamic Inventory Advertising By Marketing / November 16, 2022 Meet the New Automotive Shopper If you’re an automotive marketer or dealership, you’ve likely experienced the ups and downs of the automotive industry over the past few years and wondered what the future might hold. According to a recent article …

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Agility in Times of Digital Transformation By Adrian Pang, SVP Product Management / November 10, 2022 Six Flights of Stairs I live in an apartment building that is undergoing a 3-month upgrade to its 50-year old elevator. As such, I have to walk up 6 flights of stairs to my apartment every single day. Recently, …

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‘Sleigh’ the Holidays with Digital Marketing Solutions By Adam Burnham, Senior Vice President, Interactive Sales & Services / October 27, 2022 Gear up for the busiest shopping season of the year. According to eMarketer, US Holiday retail sales are expected to reach $1.3 Trillion in 2022. As consumers shift their shopping habits, omnichannel marketing strategies …

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Practicing Gratitude and Mindfulness Where the Buddhist and the Capitalist Meet by AffinityX Executive Chairman Amit Basak So how does a Buddhist monk help a Capitalist achieve more in business? Science tells us that mindfulness and meditation can help us practice gratitude, which helps us expand our capacity for self-control. This is one important reason …

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