The late great Stephen Hawking once said “We are all now connected by the Internet, like neurons in a giant brain.” And now, we can all connect with endless reams of streaming content through Connected TV (CTV). Connected TV helps advertisers looking to reach viewers — including both cord-cutters and cord nevers — who make …
AffinityX Brings Connected TV to its Suite of Advertising Products Read More »
In order for small businesses to compete with other small businesses — as well as big corporations —SEO can be transformative: 74 percent of internet users are performing local searches and 76 percent of people who search for something nearby on their smartphones visit related businesses within a day. Local media companies, ad agencies and other marketing services providers …
AffinityX Introduces Search Engine Optimization and Call Tracking for Google PPC Read More »
According to eMarketer, 12.9 percent of auto industry ad budgets in 2017 went to digital. Spending is expected to increase by 17.6 percent in 2018 and continue to grow by double digits through 2021. In fact, the percent of ad budgets spent on digital versus traditional campaigns is higher than in any other category except …
Rev Up Your Digital Advertising with Dynamic Ads for Auto Dealers Read More »
Recruitment advertising (or “job ads”) has been around as long as, well — jobs. From “help wanted” signs in store windows to newspaper classifieds, job listings have always been essential to employers to attract the right talent. Then along came the Internet, which radically turned recruiting on its head. Sites like Monster.com, CareerBuilder, Craigslist, SimplyHired …
Programmatic Recruitment Advertising is a Game-Changer Read More »
Launched by the Interactive Advertising Bureau (IAB) last spring, ads.txt is growing in importance. The concept is that publishers host a file on their servers which lists all the companies that are authorized to sell their inventory. Buyers can then validate the sellers they are purchasing from to avoid spoofed domains and arbitraged inventory. Sounds …
Ads.Txt is Gaining Momentum: Are You On Board, Publishers? Read More »
Borrell Associates held its Local Online Advertising Conference at The Grand Hyatt in New York City recently and focused on hot-button themes such as local programmatic advertising, video advertising, SEM/SEO, packaging digital services, the best OTT strategy for “local,” Facebook‘s latest plan for local news and much more. AffinityX’s Carolyn Baird, vice president of business …
Takeaways from Borrell Associates’ Local Online Advertising Conference Read More »
At the end of February, the Local Media Association held its Mega Conference in San Diego and Brian Kennett, Vice President Business Development, AffinityX was in attendance for an action-packed show! Personalization of Content. He reports that one of the main themes was personalization of content (i.e., how do local media companies serve unique audiences …
In Case You Missed it: The Buzz at the Local Media Association Mega Conference Read More »
WPP’s Mindshare, the global media agency network, just announced a new service for clients — Mindshare 24 — designed to deliver a media plan within 24 hours of receiving a brief, by pulling in global team members to collaborate on ideas overnight. That’s a great offer for Mindshare’s enterprise clients. We totally agree with their point of …
Advertisers of all sizes know that Facebook is an easy way to reach and engage consumers. In the past, this has been particularly helpful for small and mid-sized businesses (SMB), as well as brands marketing on a local level. These businesses could start their own pages, gain followers and then message target audiences to stay …
An Effective Facebook Strategy Requires Paid Media Read More »
Perhaps the biggest impact that technology has made on the advertising space in the past five years is automation. Media planning and buying are no longer the laborious processes they once were, as advertisers large and small can use software to help them find their audiences online, buy ads and deliver messages to consumers in …
“Style automation” isn’t Synonymous with Sophisticated Advertising Read More »