United States SME for Programmatic Apply to Position Openings The Subject Matter Expert (SME) will be the principal authority/ master of our digital products in a dedicated area and provide technical support to our internal and external clients. The SME for Programmatic will work with teams to monitor, track, and deliver programmatic executions, including assessing …
How to boost margins up to 40% to help preserve journalism at a time of crisis Journalism is more vital than ever. So is your media company’s economic survival. You face challenges from declining ad revenue to operating under lockdown and beyond. All of this on top of the systemic cost pressures you have already …
Save journalism. Boost gross profits. Here’s how. Read More »
By Adam Burnham, Senior Vice President, Interactive Sales and Services at AffinityX. Local media companies are running out of time. Please don’t take that as a death knell (despite their well-reported struggles). What I mean is their employees actually need more time in their day, their week, their year to succeed in a highly competitive …
Company also earned ‘Specialization’ status in Google Search Advertising. AffinityX, the white label creative and marketing services partner behind the biggest names in local marketing, has been named a Premier Google Partner. AffinityX has been recognized as a leading company for developing and maintaining successful online advertising campaigns for its clients’ customers. Google Partners have …
AffinityX Recognized As A Premier Google Partner Read More »
Today the Kentucky Broadcasters Association (KBA), which unites public and commercial radio and television stations across Kentucky, and AffinityX, the white label creative and marketing services partner behind the biggest names in local marketing, announced a partnership to bring additional digital revenue opportunities to KBA’s member stations. Through the partnership, the Kentucky Broadcasters Association will …
New Jersey’s Governor also recently took the unprecedented step of allocating state funds to support community journalism, and at the federal level, lawmakers are debating whether to make it easier for news organizations to gain tax-exempt status. In other words, legislators are waking up to the fact that local news is in danger of extinction …
The Chief Marketing Officer of Viant, Jon Schulz, recently wrote an interesting piece in MarTechSeries titled “The Ad Industry’s Focus on Scale Has Ignored Small Businesses.” Schulz makes the point that small- and medium-sized businesses (SMBs) — which make up 99% of all private sector businesses in the US — are largely neglected by the …
SaaS Advertising Solutions for SMBs — Not as Turnkey as They’d Hope, But You Can Help Read More »
Google recently announced that its search results for news articles will now highlight those that it identifies as “original reporting” and keep them in a “highly visible position” for longer — as well as enlist more than 10,000 human raters to identify and reward such articles. Traditionally, when someone searches for a news story on …
Google’s New Algorithm Change Rightly Recognizes Original Reporting and Local Journalism Read More »
Detractors of the bill say that cable companies like Verizon would simply pass on the cost of running a local news program to customers… Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum tincidunt augue vitae turpis posuere pretium. Phasellus augue diam, imperdiet eu consequat eget, gravida in ex. Mauris pharetra vehicula ante bibendum tincidunt. …
A recent article we came across in Forbes titled “Digital Advertising Trends To Watch In 2019 And Beyond” summarized predictions by expert speakers at the Interactive Advertising Bureau’s Annual Leadership Conference in February. We think the piece really nailed it — and are thrilled to report that AffinityX is a great resource to our clients …
Digital Advertising Trends To Watch In 2019 And Beyond Read More »