Aff1n1tyXStag3

Award Winning Creative to Oversee Creative for millions of SMBs Served by AffinityX’s Partners Chicago – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), today announced that it has named Amod Dani as its first Global Creative Director. As the Vice President, Creative, Dani …

AffinityX Appoints Amod Dani as First Global Creative Director Read More »

Suite of Ad Tools Allows Companies That Serve SMBs to Quickly Generate Sustainable Digital Revenue Chicago — September 29 2015 — In today’s increasingly internet-connected world, every brand that wants to grow its business needs a digital marketing presence. Audience targeting, mobile advertising, compelling websites and dynamic creative play a huge role in helping businesses …

AffinityX Launches AudienceX, Bringing Full-Service Programmatic Advertising for SMBs to the Local Media Market Read More »

Lynn Tornabene In the U.S., programmatic ad spending topped $10 billion in 2014 and is set to double by 2016. While the first wave of adoption was all about big national brands, the benefits for local small and medium businesses (SMB) are perhaps even more compelling. What local business wouldn’t like to build their brand …

How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising Read More »

At this moment, the advertising opportunities for small and midsize businesses (SMB) are simultaneously more wide-open and more complicated than ever before. The Internet allows SMBs to go head-to-head with major national advertisers to find consumers, while new technology like mobile devices and tablets offer even more potential consumer touch points. Navigating these layers of …

What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers? Read More »

AffinityX, the leading provider of white-label creative and marketing services for companies that serve SMBs, today announced that it has named Tymothe Meskel the Director of Programmatic Sales. In the new role, Tymothe is responsible for demonstrating how media organizations can offer end-to-end programmatic advertising programs to their SMB advertiser clients for sustained advertising revenue …

AffinityX Appoints Tymothe Meskel Director of Programmatic Sales Read More »

Since its launch in 2007, Facebook’s Pages have promised businesses a free online presence with which to connect to customers, offering the opportunity to publish updates and promotional content directly into their news feeds. Yet for the past year, SMBs have seen the organic (i.e., unpaid) reach of their posts diminish significantly. The data supports …

Duct Tape Marketing Read More »

The media industry has changed greatly over the past decade, forcing news media companies and their ad sales teams to adapt by expanding their offerings and entering new forms of media. All local media is now digital, with newspapers competing with multiple media entities for the same online audience. And with digital advertising becoming greatly …

AffinityX Offers Expert Integrated Ad Sales Advice for INMA Read More »