Advertising service providers face a huge challenge when it comes to recruiting new SMB customers in a highly competitive market. But new customers represent only part of the revenue challenge. In truth, advertiser retention is a major issue for all who serve SMBs. The good news is that while this churn can not be prevented, …
Churn Remains a Problem, But Solutions Arise for SMB Service Providers Read More »
Newspapers have struggled for years with declining ad sales, but expectations of continued growth at the local level, coupled with the ability to easily offer digital advertising services, represent a clear path to turn around those losses. In a recent speech at the Key Executives Mega-Conference, media analyst Gordon Borrell called newspapers “marketing powerhouses,” noting that his …
Now is the Time for Newspapers to Lead SMBs into Digital Advertising Read More »
Advertisers often focus on the major tent-pole events throughout the year, devising campaigns and TV spots for moments that capture the public’s attention. The Oscars are the latest example of a major water-cooler conversation-worthy event, a list that also includes March Madness and this summer’s Olympics.While these events are prime targets for major advertisers, there’s …
How SMBs Can Tap into Tent-Pole Events Through Social Media Read More »
While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company? News media organisations have struggled to grow their revenue over the past decade, with the Internet putting a major dent in print advertising revenue and …
Why sales enablement strategy + technology = increased ad revenue Read More »
Image is everything in advertising — and that might be even more true for digital, where it’s almost too easy for consumers’ eyes to skim past ads. Believe it or not, image is also important to the software necessary for serving those ads, as failing to meet certain creative standards may actually prevent ads from …
How the SMB/Local Advertising Community Can Avoid ‘Bad Ads’ Read More »
Most SMB advertisers won’t be immediately leveraging the technology unveiled recently at CES in Las Vegas, but that doesn’t mean they can’t tap into the excitement that the show generates with consumers and businesses alike. CES is no longer simply a show about TVs, cars and cell phone cases — it now represents the best …
How the Tech Emerging From CES Could Impact Local Advertisers Read More »
LSA asked industry leaders and experts what they predict 2016 will hold for location-based marketing, advertising and commerce. There are 24 responses in a presentation that can inform your marketing and keep you ahead of the trends: LSA 2016 Predictions. Related Stories AffinityX Fully Integrates with Advisr, Offering Marketers a Complete Workflow Solution By Aff1n1tyXStag3 | …
The online ad industry is in the grips of a fraud crisis. Recent reports indicate that as much as $1 out of every $3 spent on online advertising goes toward fraud – nearly $18.5 billion. That’s an alarming rate, surely, and it has the industry searching for answers and assurances that fraud can be brought under control. …
How Concerned Should the SMB Market Be About Ad Fraud? Read More »
Ad blocking has become a very popular topic in online advertising circles. The practice – in which users download technology that prevents display, video, social and search ads from loading on a page – has been part of the advertising landscape for years now. Yet the conversation has grown thanks to Apple’s announcement that its …
What Does Ad Blocking Mean For SMB Advertisers and Their Partners? Read More »
By Larissa Faw Amod Dani is switching from working directly with clients to working behind the scenes as the first global creative director at marketing and creative services company AffinityX. AffinityX isn’t an agency in the traditional sense. The company handles creative design and ad production for other companies that serve small and mid-size businesses (SMBs). …
Publicis Creative Amod Dani Jumps To White Label Provider AffinityX Read More »