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Affinity Express Receives ISO Certifications for Creative Production Units

Accreditation Ensures Highest Level of Quality Management at the Company’s Pune and Manila Offices CHICAGO IL — Affinity Express, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has received the ISO 9001:2015 and 27001:2013 certifications for its Global Advertisement Services Private Limited (GASPL) and Affinity Express …

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For SMBs, DIFM & DIWM are the Best Ways to Spend on Social

Social media has changed the way that brands and businesses communicate with consumers. Whereas marketers historically directed a conversation toward the consumers, social media has given consumers the ability to speak directly back to the brands, as well as to each other about brands. This has also created a democratized landscape, where every brand stands …

For SMBs, DIFM & DIWM are the Best Ways to Spend on Social Read More »

For SMBs, DIFM & DIWM are the Best Ways to Spend on Social

Social media has changed the way that brands and businesses communicate with consumers. Whereas marketers historically directed a conversation toward the consumers, social media has given consumers the ability to speak directly back to the brands, as well as to each other about brands. This has also created a democratized landscape, where every brand stands …

For SMBs, DIFM & DIWM are the Best Ways to Spend on Social Read More »

With New TV Viewing Habits, SMBs Must Explore Online Video

TV is often the first channel many advertisers turn to, especially in local markets. But changes in TV consumption have forced many advertisers, large and small, to think differently about how they approach TV advertising. One growing trend is the “cord nevers,” a subset of viewers who have never paid for a cable or satellite subscription. This …

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Preparing for Google’s Mobile-First Index for SMBs and Service Providers

Over the past few years, Google has constantly made ripples in the online media world by adjusting how its search algorithm weighs mobile websites. In the past, mobile sites were given preferential treatment, but now Google is testing a mobile-first index that looks at the mobile version of websites before moving onto desktop sites. This is, of course, …

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Pay Attention: Vertical Marketers Are Rewriting Local Advertising

When you think of local businesses that advertise heavily, a few specific industries are likely to spring to mind. There’s automotive, retail and real estate, which are all traditionally big spenders that work very closely with local media partners to reach regional audiences. Lately, these verticals have altered the way that they identify and target …

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Franchises: The Sophisticated and Loyal SMB Client

Many SMBs understand the value of advertising on Facebook, as it provides them access to a massive audience and targeting tools to ensure they reach desirable, qualified customers. But the recent revelation that Facebook was inaccurately measuring the average time users spent watching videos is sure to raise an eyebrow among advertisers. If Facebook failed to provide …

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