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Agencies Can Serve SMBs Without Fear of Technology Replacing Them

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Advertising and marketing software continues to revolutionize the way that brands deliver their messages to consumers. As digital media has altered the way that consumers consume content, it has made this software all the more important, which has attracted investment and Wall Street attention. Across many industries, the influx of software has removed middlemen from the …

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Amid Local Startup Growth, There is Opportunity for Media Providers

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The marketing industry is currently ripe with innovation, with lots of startups looking to cash in on a growing field, especially in local digital advertising. There are “buckets” of money going toward scaling enterprise technology down to the SMB level, according to Neal Polachek, an advisor to the Local Search Association (LSA), speaking in a recent …

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Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

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Facebook has risen from questionable marketing platform to one of the dominant powers in digital media in a relatively short period of time. And while the platform made $27 billion in ad revenue in 2016, it has ambitions to venture into creative services as well. The platforms’ Creative Hub allows marketers to build and test mobile …

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For Local Media to Thrive, It Must Identify New Customers and Products in 2017

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The widely-perceived story on local media is that it’s hurting, with organizations that once dominated local markets having ceded much of their ad revenue to digital companies such as Facebook and Google. But that’s an easy take on a more complicated story — one that actually provides ample opportunity for many local media players. In the …

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How Agencies Big and Small Are Working Smarter in the No-Margin, Pay For Performance Era

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P&G’s Marc Pritchard kicked off a season’s worth of headlines with a speech at IAB’s annual leadership meeting in early 2017 when he “put his agencies on notice,” in a public demand for transparency from the entire digital advertising infrastructure. “The days of giving digital a pass are over,” he said. By now Mr. Pritchard’s …

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Digital Publishers Are Feeling The Revenue Pressure, but Help is On the Way

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Online publishing is a tricky industry, especially for legacy print publications that long relied on subscriptions and pages of ad revenue. Today, these publications are trying to determine how to maximize their revenue while continuing to publish high-quality content and deliver a positive user experience so that they maintain readership. While those core top-level goals …

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AffinityX Wins Three Awards, Including Creative Hall of Fame Honor, at the International ICT Awards Philippines

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Also Named Best Company of the Year for Animation & Game Development and Best Filipino-Owned Company CHICAGO, IL — March 31 2017 — AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has been inducted into the International ICT Awards Philippines Hall of Fame in recognition …

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