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Reality Check: Facebook’s Algorithm Change Isn’t a Death Blow to Local Businesses

Blogs / By

Recently announced algorithm changes at Facebook have thrown many businesses and publishers into a tizzy. And understandably so. On January 11, Facebook confirmed that its news feed would begin deprioritizing their content in favor of posts that users’ friends and family share and comment on. “As we roll this out, you’ll see less public content …

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It’s Still Too Early For Local Publishers to Give Up on Display

Blogs / By

To many internet users, the first kind of online ads that come to mind are display ads, the familiar units that have historically been placed at the top of page or running along the sides. Yet despite their ubiquity, many publishers are abandoning display ads altogether, instead opting for sponsored sections, branded content and new, …

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Agencies Big and Small Working Smarter in the Pay For Performance Era

Blogs / By

P&G’s Marc Pritchard kicked off a season’s worth of headlines with a speech at IAB’s annual leadership meeting in early 2017 when he “put his agencies on notice,” in a public demand for transparency from the entire digital advertising infrastructure. “The days of giving digital a pass are over,” he said. By now Mr. Pritchard’s …

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AffinityX Parent Company Ayala Makes Forbes 2000 List of World's Best Employers

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CHICAGO, IL – October 30 2017 — AffinityX the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs) and other local marketers, is pleased to announce that its parent company, Ayala, has been named to Forbes magazine’s first-ever Global 2000 list of the World’s Best Employers. Ayala is ranked as the 18th best …

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AffinityX Parent Company Ayala Makes Forbes 2000 List of World’s Best Employers

News / By

CHICAGO, IL – October 30 2017 — AffinityX the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs) and other local marketers, is pleased to announce that its parent company, Ayala, has been named to Forbes magazine’s first-ever Global 2000 list of the World’s Best Employers. Ayala is ranked as the 18th best …

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Acquiring Digital Capabilities Is Easier Than Ever for Agencies

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Agencies are an integral part of the advertising industry, responsible for helping bring clients’ creative ideas to life and then acquiring the media to put those messages in front of consumers. Historically, agencies have adapted with the shifts in media consumption, moving from print to TV and beyond. But with digital media advancing so rapidly …

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